There is a company (a big company) in India named Mahindra. Actually, the company’s auto division’s full name is Mahindra and Mahindra Limited, but everyone just refers to them as Mahindra. They’re part of the Mahindra Group. They’re the biggest automaker in India, and the biggest manufacturer of tractors in the world.

They want to be bigger, of course. They have been buying smaller car companies, including Pininfarina. They almost started selling a truck in the U.S. a while ago, in 2011, but the distributor they had an agreement with ( a company called Global Vehicles) ended up suing them for breach of contract and deception. That case is still not fully resolved.

It’s a shame, too, because the truck they planned to sell was a small truck, powered by a stout little diesel engine, and the truck itself is supposed to be pretty tough, too. I mean, this is a company known for building tractors that are very rugged and durable, so it doesn’t seem like a stretch to assume the small trucks must be built like an anvil.

Mahindra - Seatco, nationally famous for the work it does on convertible tops, is ready to help you.

The small Mahindra pickup truck that almost was sold in the U.S. in 2011.

An an example of this premise, those of you with long memories may recall just how sturdy International Harvester Scouts and pickup trucks were when they were still being made.

So, tough luck that the business concept basically imploded in a swirl of acrimony between Mahindra and Global Vehicles.

Despite that bad start, the Indian firm has a substantial presence in the U.S., and in fact, is bidding to be the supplier of the next U.S. Postal Service small delivery vehicle.

And, they’re still prowling around for another acquisition, one much bigger in scale than the ones they’ve done so far. The ideal for them would be to pull off a big acquisition much like their fellow Indian company Tata did when it bought Jaguar and Land Rover, stunning the automotive world in the process. That purchase has turned out well for all concerned – Tata, Land Rover, Jaguar, and of course, their retail customers. Mahindra would like to be the second Indian company to pull off a coup like that.

And, they would LOVE to land feet-first in the U.S. market with their truck and SUV lineup as soon as possible. They think they can compete here.

Mahindra - Seatco does the best convertible top work in the DMV

2017 Mahindra KUV 100

As always, we shall see. North America is tough market. Extremely competitive, with demanding consumers.


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