Maximum Effect

For those of you unfamiliar with Southern California car culture, you are your car. And for everyone that’s part of that car culture, something very expensive and unusual, like Alfa Romeo’s new SUV (at least until it becomes more commonplace), or, a new Mercedes-Benz Pullman Limousine, gives you a certain amount of panache and brings you attention. Now, if you don’t have that sort of money to throw around, you get the maximum effect desired by having a car that very few other people have, even if it’s not worth any more than a new Toyota Corolla. If you can’t do expense and rarity, then you go for rarity. And, if it’s unusual enough, and in perfect condition, then, it will actually surpass those run-of-the-mill Ferraris and Porsches that you see all over SoCal in terms of “cool factor” and desirability. It will be the car the valet parks out front at the hot restaurant or night spot.

That, by the way, is the ultimate testimonial to your car’s “coolness” in Los Angeles.

This all came to mind last month, as I was catching up with a friend of mine in Los Angeles. While we were talking, he sent over some photos of his current daily driver, a Saab 99 Turbo. It’s in beautiful condition, it’s rare (Saab never sold that many in the US, and they stopped making it in 1984, so not many around), and the car gets a lot of attention wherever he goes in the city. He was born and raised in Los Angeles, and he loves cars, so he knows the drill pretty well there in terms of getting the maximum effect out of his car’s curb appeal.

Maximum Effect - Seatco does perfect auto interior work

1982 Saab 99 Turbo

And, what is his car worth? On a perfect day, with the perfect potential buyer, maybe $10k, maybe $11k. So, he’s in that sweet spot, that nexus of cool and affordable. Like I said, a native Los Angelenos.

I lived in Los Angeles. And Santa Barbara. And Ventura. I drove around a perfect 1964 Studebaker Golden Hawk. And an NSU 1000 that was also in great condition. Neither one of these was worth a lot of money then, or now.

Maximum Effect - Seatco does perfect auto interior work

1962 Studebaker Hawk

While this phenomenon is probably the most acute in Los Angeles, there are plenty of other places in the US where the same premise of maximum effect applies. Pull up to the curb in a pristine 1967 Oldsmobile Toronado, and see how much of a crowd you draw. Or, maybe an early-70’s BMW Bavaria? Or, how about a Citroen SM?

Maximum Effect - Seatco does perfect auto interior work

1973 BMW Bavaria

There are hundreds of possibilities, from $10,000 to $30,000 in cost. By the way, a 2017 Honda Accord, nicely optioned, is over $30,000.

And also, just as an aside, whether you want a factory-perfect interior restoration on a car like this, or a tasteful update inside, or, something completely custom, Seatco can help with that. We can assist you in getting to that maximum effect goal.

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